For those of you in the same boat as me in regards of working on your personal brand, the best way to start is by taking stock of your personal brand. This, in many regards, is an easy thing to do.
1. Make a List of Your Hobbies & Interest
A good place to start is making a list of your hobbies and interest. Are you interested in books? How about video games? Do you love to sing? Do you have a passion for cooking?
What ever your hobbies and interest are, make a list of them. There isn’t a magical number of how many interests you have to have for your personal brand. If you only have two hobbies and five interests, then that’s fine. But what you should do is be specific about them.
Lets say you’re interested in books. Break that down even further. On your list, list the genres you like or specific authors or specific books.
2. Describe Yourself using Adjectives and Nouns
Spend a good five to ten minutes just brainstorming adjectives and nouns that describe who you are. Your list could easily range from being a book worm to an athlete to being dramatic.
There’s no right or wrong adjectives and nouns to use to describe yourself. But if you’re having a hard time coming up with a list, you can always ask your friends. They might be able to list of adjectives that you didn’t even think of.
3. Make a list of brands you use
The brands you use are as much a part of your personal brand as anything else. Think about things you use:
- Do you use an iPhone or Samsun Galaxy s5
- Do you use a Nikon camera or a Canon Camera
- The type of laundry detergent you use
- The type of deodorant you use
- Your favorite place(s) to eat
Believe it or not, even the scents from hair products, deodorants and laundry detergents you use have an impact on your brand. I have a friend who would always tell me that I smell like fresh laundry and this was due to my usage of Tide with Febreze.
Bringing it all together
The three lists you have made are your starting point for your personal brand. The lists, especially the ones about the interests you have and the products you like to use, are things that you should be Facebooking about, tweeting about, YouTubing about and what ever else you do with social media.
This of course doesn’t mean that you can’t deviate away from these lists. After all, the lists you made today will be different in six months, a year, five years and so on.