Halfway Through The Year

Isn’t it hard to believe that 2014 is half way done?  By now, our New Year’s Resolutions are probably either done or forgotten – I know some of mine are forgotten – and we’re pretty much seeing how predictions are turning out.

I know one set of Predictions I can’t wait to see if they come through or not at the Social Media Predictions for 2014.  Some of the predictions seem like no brainers.  Take a look at number one on the list for example:

#1 Social Media is not an Option.    Businesses must integrate social media into their marketing plan.  It will be expected and will hinder sales if they don’t.

I will admit, I don’t agree with this one completely.  After all, not every business needs to worry about sales hindering without Social Media marketing.  I know that in the town of Tower, Minn., they only have one grocery store.  Residents of the town only have two choices: drive to different town or shop at the one in town.

But incorporating a Social Media marketing plan is anything but dumb.  And since many of today’s youth and people in their 20s and 30s usual social media constantly, it’s the perfect way to get them to interact more with potential customers.

But with the rest of the predictions, we’ll have to wait and see how they shape up.  After all, it’s not 2017 yet; so we can’t see if mobile sales has increased by 87%.  The Google+ one…well, that’s really covered underneath the first prediction since Google+ is a social media site. And so on and so forth.

Blog Comment Policy

Earlier today, I had stumbled across the blog The Discerning Christian and was right away interested in the page title “Comment Policy.”  The reason why I was interested by the titled of the page is because I’ve never seen a blog have a comment policy, outside of ones set up by like WordPress or Blogger in their terms of usage.

The reason why this interests me is that in the years that I’ve been blogging – I started somewhat in the Spring of 2009; but really didn’t get going until I was in a Mass Comm class at Bemidji State that fall – to include in a comment policy on any of the blogs I have had.

While writing this post, I did the Rory Gilmore thing of thinking of pro-con lists of having a policy like this.

On the Pro side, there is:

  • It’s good to have a written standard of why to approve or not to approve a comment
  • You can state the kind of comments that are appropriate and what kinds aren’t

And on the Con side, there is:

  • Censorship, is limiting what people can say really a good thing?

Okay, so I have only really thought of a few reasons all together about it.  I thought about how cost beneficial it could be and that really depends on the blog.  After all, my blogs currently haven’t been getting much traffic in terms of comments – which, by the way folks, are always welcomed here ;) – so it doesn’t feel that beneficial right now.  But for all I know, I could have it happen where I get a couple dozen comments a day on posts.

But I digress from the actual idea of a comment policy.  I think over all, it’s a great idea.  After all, it can only make your life easier in some ways…right?

Posting on Social Media: How Often Should You Do It

About 18 months ago or so, I attended the November Delegates conference of the Minnesota State University Student Association (MSUSA).  During the conference, I was able the Public Relations break out session lead by Jered Weber, who is the Director of Communications of MSUSA.

During the breakout session, Weber talked about how often you should post on Facebook – more specifically, Facebook Pages – and on Twitter.  According to Weber:

  • You should post 1 to 3 times per day and 5 to 10 times a week on your Facebook page
  • You should tweet regularly throughout the day.

Weber did disclose that there are several different theories on how often you should post.  But here’s the breakdown that I see:

  • If you have a Facebook Page, you should post attempt to post once a week, but no more then 10; unless you are a news source.
    • You should include a photo in your post, since they take up more space on people’s timelines; and if you can, post photos in which you can tag fans of your page so more people will see it.
  • With Twitter, tweet as regularly as you can.  After all, Twitter is meant in many ways to be a constant connect with your followers.
  • With Instagram, I’d say aim for two or three times week at least.
  • For YouTube, I’d go with one of the following depending on your purpose:
    • News account: daily, Monday through Friday or once a week
    • Personal Vlog: Once or twice a week
    • Tutorials: Once a week
  • Blog: At least once a week

Now, these aren’t fast and hard suggestions.  Ultimately, it all depends on why you’re using a particular social media site.  I have a friend who uses twitter to mainly follow web designers and retweet them.  And there are people who use blog hosting sites to create personal websites or websites for their businesses.

Klout: A Way to Measure Your Brand

For those of you who aren’t familiar with Klout, it’s a website that’s designed to measure how well you engage people on social media sites.

Klout gives you a 90 day break down of your score imp at.  What’s helpful about this is the ability to see what day(s) you got the most engagement.  This is helpful since you are able to see what posts get the most engagement out of people who trust in your brand.

The break down looks like this:

90 Day Score Impact

The other useful thing about Klout is being able to see how each social network contributes to your Klout score.  Klout, currently, uses Twitter, Facebook, Google+, LinkedIn, FourSquare, and Instagram that help to identify your Klout Score.

My Network Breakdown
My Network Breakdown

How Klout plays into working on your personal brand is by seeing if you’re getting the most out of the social media networks you’re using.

A Brief Look at Facebook

Facebook is, well, kind of the hybrid of all the other social media sites that people use. The features that are Facebook has that compares to other social media sites is as follows:

  • The status bar is essentially Twitter, but with more options
  • The ability to add a location is essentially Foursquare
  • Being able to add the book your reading is like Goodreads
  • The ability to upload pictures and videos is comparable to Instagram, YouTube or Flickr

Clearly, there are far more features then the five I listed above. But Facebook’s niche is, in some ways, harder to figure out.   However, if I had to slap a clear label of Facebook’s niche, it would be games. Event though Facebook has more to offer then games, it seems to be one of the only real big draws to the site.

After all, who hasn’t heard about Candy Crush? It has been one of my two Facebook ‘go to’ games, the other game being FarmVille 2.

Even though games seem to be a big draw, two other things that seem to be a good draw are Facebook groups and Facebook pages.

With Facebook groups, they allow for people to work together and to plan things. I personally have mix feels about Facebook groups: on one hand, they make it easy to get information to people faster prior to meetings and on the other hand, it seems like groups make it harder to have deep conversations at times.

But with Facebook pages, the thing I like about them is that they are a great way to get information out if you’re a business or musician or nonprofit or something else. This is nice for the fact that it allows for information from the managers of the page to pass along information to people who like it faster.

But Facebook is definitely the hybrid of several social media sites. Granted, Facebook was around before most of them; even so, it’s hard not to look at Facebook any other way.