Posting on Social Media: How Often Should You Do It

About 18 months ago or so, I attended the November Delegates conference of the Minnesota State University Student Association (MSUSA).  During the conference, I was able the Public Relations break out session lead by Jered Weber, who is the Director of Communications of MSUSA.

During the breakout session, Weber talked about how often you should post on Facebook – more specifically, Facebook Pages – and on Twitter.  According to Weber:

  • You should post 1 to 3 times per day and 5 to 10 times a week on your Facebook page
  • You should tweet regularly throughout the day.

Weber did disclose that there are several different theories on how often you should post.  But here’s the breakdown that I see:

  • If you have a Facebook Page, you should post attempt to post once a week, but no more then 10; unless you are a news source.
    • You should include a photo in your post, since they take up more space on people’s timelines; and if you can, post photos in which you can tag fans of your page so more people will see it.
  • With Twitter, tweet as regularly as you can.  After all, Twitter is meant in many ways to be a constant connect with your followers.
  • With Instagram, I’d say aim for two or three times week at least.
  • For YouTube, I’d go with one of the following depending on your purpose:
    • News account: daily, Monday through Friday or once a week
    • Personal Vlog: Once or twice a week
    • Tutorials: Once a week
  • Blog: At least once a week

Now, these aren’t fast and hard suggestions.  Ultimately, it all depends on why you’re using a particular social media site.  I have a friend who uses twitter to mainly follow web designers and retweet them.  And there are people who use blog hosting sites to create personal websites or websites for their businesses.

Klout: A Way to Measure Your Brand

For those of you who aren’t familiar with Klout, it’s a website that’s designed to measure how well you engage people on social media sites.

Klout gives you a 90 day break down of your score imp at.  What’s helpful about this is the ability to see what day(s) you got the most engagement.  This is helpful since you are able to see what posts get the most engagement out of people who trust in your brand.

The break down looks like this:

90 Day Score Impact

The other useful thing about Klout is being able to see how each social network contributes to your Klout score.  Klout, currently, uses Twitter, Facebook, Google+, LinkedIn, FourSquare, and Instagram that help to identify your Klout Score.

My Network Breakdown
My Network Breakdown

How Klout plays into working on your personal brand is by seeing if you’re getting the most out of the social media networks you’re using.

Taking Stock of Your Current Personal Brand

For those of you in the same boat as me in regards of working on your personal brand, the best way to start is by taking stock of your personal brand.  This, in many regards, is an easy thing to do.

1. Make a List of Your Hobbies & Interest

A good place to start is making a list of your hobbies and interest.  Are you interested in books?  How about video games?  Do you love to sing?  Do you have a passion for cooking?

What ever your hobbies and interest are, make a list of them.  There isn’t a magical number of how many interests you have to have for your personal brand.  If you only have two hobbies and five interests, then that’s fine.  But what you should do is be specific about them.

Lets say you’re interested in books.  Break that down even further.  On your list, list the genres you like or specific authors or specific books.

2.  Describe Yourself using Adjectives and Nouns

Spend a good five to ten minutes just brainstorming adjectives and nouns that describe who you are.  Your list could easily range from being a book worm to an athlete to being dramatic.

There’s no right or wrong adjectives and nouns to use to describe yourself.  But if you’re having a hard time coming up with a list, you can always ask your friends.  They might be able to list of adjectives that you didn’t even think of.

3. Make a list of brands you use

The brands you use are as much a part of your personal brand as anything else.  Think about things you use:

  • Do you use an iPhone or Samsun Galaxy s5
  • Do you use a Nikon camera or a Canon Camera
  • The type of laundry detergent you use
  • The type of deodorant you use
  • Your favorite place(s) to eat

Believe it or not, even the scents from hair products, deodorants and laundry detergents you use have an impact on your brand.  I have a friend who would always tell me that I smell like fresh laundry and this was due to my usage of Tide with Febreze.

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Bringing it all together

The three lists you have made are your starting point for your personal brand.  The lists, especially the ones about the interests you have and the products you like to use, are things that you should be Facebooking about, tweeting about, YouTubing about and what ever else you do with social media.

This of course doesn’t mean that you can’t deviate away from these lists.  After all, the lists you made today will be different in six months, a year, five years and so on.

Last Night’s Oscars

If there was ever a reason to watch the Oscars last night, besides to see which movies would win what awards, is that Ellen DeGeneres was the host.

Ellen, as always, was amusing to watch, since she had a fun time taking selfies of herself watching the attendees:

But probably the most amusing selfie that was taken the whole night was one, that’s being described as Oscar gold for Samsung, is one that has Keven Spacey, Angelina Jolie, Julia Roberts, Brad Pitt, Jennifer Lawrence and a few others joining Ellen for the pic.

The tweet itself has quickly became the most retweeted Tweet, which goes to show what a little start power can do.